SERTÃO

Fazenda Sertão is one of the prized farms owned by the Pereira Family of Carmo de Minas. Jose Isidro Pereira inherited the farm in the 1940s, ending his career in dentistry, but beginning an incredible tradition of coffee production in the area. He married Nazareth, "the love of his life," and settled on the farm. Their four children followed their path as coffee producers and two of their grandchildren, Luiz Paulo and Jacques, would go on to found CarmoCoffees—our export partners for most of our sourcing in Brazil. Since Nazareth's recent passing, management of the farm has passed on to their son Francisco ("Chico"). The farm is a sprawling 850 hectares, of which 350 are planted with coffee—an area slightly larger than Central Park. The rest is diversified with bananas, corn, soy, and girolando cattle. Talented ranchers, the family has been gradually reducing their livestock in favor of coffee production...