From happily brewing endless cups of coffee at this season's trade shows, to being the inspiration behind an entire drink collection, this season was filled with experiences worth sharing. Perfectly busy, our spring was made with a blend of innovative creations, new opportunities, and plenty of time spent with the partners that keep us going.
The mentions, collaborations, and partner updates detailed below are just a few of the activations we had the chance to participate in over the past few months and we can't wait to see what next season brings!
Xing Fu Tang
We teamed up with Xing Fu Tang to build a special collection combining the coffee you love with the flavors you crave. The Cold Brew Collection is now available at all Xing Fu Tang New York locations with three delectable treats:
- Signature Brown Sugar Latte: Slow-steeped cold brew layered with silk-textured milk and slow-cooked brown sugar syrup. Smooth, caramelized, and perfectly balanced for a caffeine lift.
- Purple Ube Latte: Earthy purple ube blended with bold cold brew and creamy milk. Lightly sweet, beautifully layered, and smooth from first sip to last.
- Tiramisu Latte: Bold cold brew finished with mascarpone cream and a sprinkle of cocoa. Deep, refined, and luxuriously smooth.
Exclusively at the Xing Fu Tang West Village and KTown locations, additionally available drinks utilizing Partners Coffee Flatiron are:
- Espresso
- Cappuccino
- Latte (Hot / Iced)
- Americano (Hot / Iced)
World of Coffee
Tastings, cuppings, workshops, and conversations are just a few of the agenda items that our team had the chance to take part in during this year's World of Coffee, an innovative trade show that allows members of the specialty coffee community to come together, learn, share, and enjoy all things coffee.
"I had a wonderful time at World of Coffee, catching up with many friends and colleagues in the specialty coffee community. Our team brewed and served coffee alongside La Marzocco, Acaia, Hario, and Kinto , including some new and upcoming releases from our seasonal menu that are tasting absolutely delightful.
One highlight of my trip was actually the two days I spent afterward in Los Angeles, where I wanted to check out the local coffee scene plus pay a visit to a couple of our longtime customers to see how our coffee is tasting in their cafes. I got a lot of fresh ideas from specialty cafes across West Hollywood and Silver Lake, then ended my trip with a lovely, if brief, visit to Vacancy Coffee in Newport Beach."
-Sam K. | Green Coffee Buyer
"It's been a few years of attending World of Coffee and each year is full of the amazing energy of the coffee community. It was great to meet some old friends whom I've known since I started working in coffee, and also to get the opportunity to make some new friends along the way.
One of the biggest highlights for me was having folks mention where they've found Partners Coffee in the wild, whether at their local grocery store or via one of our amazing Wholesale customers. It felt like a validation for all the hard work our team has put forward as we've expanded our footprint, and also really inspiring as we move forward through the rest of the year."
-Raina R. | Business Development Director
"World of Coffee San Diego was such a fun one this year. Huge thanks to La Marzocco, Hario, Kinto, and Acaia for letting us jump behind the bar and brew with their beautiful gear! It's always fun to see what new things are happening in the industry. The best part, as always was catching up with industry partners and friends, sharing coffees, stories, and a few laughs along the way. I also loved getting my hands on some new tools, and one thing that really caught my eye was the Acaia Horizon, definitely a fun, slightly nerdy piece of equipment for anyone who enjoys playing and pushing their coffee game just a little further."
-Cary W. | Director of Coffee
Baldor BITE
Members of our cafe and education teams recently set up shop at Baldor BITE, a bi-annual trade show for professionals in the food and beverage industry. This event hosts hundreds of brands for a day of panel discussions, taste tests, great conversations, and more. Our team always has a great time brewing coffee at Baldor BITE and we can't wait until the next one!
"Our team had a great time at Baldor BITE, it's such a fun way to connect with brands distributing through Baldor, the customers that they distribute to, and getting to see so many familiar (and new) faces.
We teamed up with the crew at Minor Figures, who kept us stocked with their oat milk while we pulled shots of our Flatiron all day. Safe to say it was a hit, we had a constant line from even before doors opened, and were told quite a few times how we were helping folks with their day by being the source of caffeine they needed."
-Raina R. | Business Development Director
Shoptalk
This season, a handful of members from our Customer Experience and Wholesale teams had the opportunity to attend Shoptalk. This conference is focused on retail innovation, e-commerce, and technology that brings together individuals, brands, and businesses from various professional backgrounds to network, exchange ideas, and explore innovative problem-solving in a welcoming environment. We met so many great people and can't wait to see what next year's Shoptalk has in store!
"I look forward to this conference every year - it's a wonderful opportunity to meet with our current technology partners and plan for the year ahead. Our team also uses this event as a way to discover new platforms that continue to improve and streamline the Partners Coffee digital experience."
-Andrew C. | VP, Digital
"This was my first time attending ShopTalk, and what an experience it was! There was so much to take in, from incredible conversations to eye-opening insights on new technologies shaping what’s next. At times it felt like a lot, but with the support of our amazing team and the great connections we made along the way, I truly enjoyed every minute. A special highlight was the Amazing Women in Ecommerce event our team attended. It was such a fun and inspiring experience being in a room full of passionate, driven women who are thriving in their fields."
-Raina R. | Business Development Director
"As it was my first time attending Shoptalk, I was so excited to meet with other consumer brands and chat about what they are implementing to improve their e-commerce platforms. We are always looking to enhance the customer experience within our wholesale portal, so it was great to learn from others in the industry and connect with vendors we work with as well!"
-Miranda P. | CX & Wholesale
"Shoptalk introduced me to a lot of great people and innovative brands. The experience exceeded my expectations, was filled with plenty of networking, and was a great team building opportunity. Between the main conference, individual meetings, seminars, supporting events, and exploring companies, Shoptalk kept our entire team busy. I'm thankful to have had the opportunity to attend and can't wait to see what Shoptalk plans for next year."
-Rachel G. | eCommerce & Digital Marketing Manager
MoMA
We're honored to share that Brooklyn, Manhattan, and Colombia - El Ramo are now available on the shelves of the MoMA Design Store! This has always been a dream of ours - and after seeing these bags on shelf in-store, we're glad that this became reality.
You can learn more about MoMA Design Store's sourcing philosophy below:
"Here at MoMA Design Store, we don’t just select products, we evaluate them. That means our selection process is a rigorous examination of each item’s design DNA and its ability to enrich and enliven with every use. It’s unlike any other we know of, and it brings you a uniquely diverse breadth that we hope will entice your curiosity and stir your sense of design."
Sprouts Farmers Market
In March, we debuted a new organic coffee line exclusively at Sprouts Farmers Market. Now available across 66 Sprouts locations in California, Texas, Florida, and Colorado, this milestone marks the first time organic Partners Coffee offerings are available. We're proud to partner with select Sprouts locations to kick off this lineup!
The launch introduces an entirely new chapter for us: a USDA-certified organic lineup developed through our existing network of direct producer relationships, including the Suke Quto Washing Station in Ethiopia and Pergamino in Colombia, now formalized under organic certification.
If you don't live near Sprouts, don't worry - our new organic offerings will be available through our website and in-store at our cafes in the next few months. In the meantime, Sprouts is the only place you'll be able to find these coffees. Click the link below to learn more and use our store locator to find a Sprouts near you!
Lazy Acres, New Leaf, & Nugget Markets
Partners Coffee is now available at select Lazy Acres Natural Market, New Leaf Community Market, and Nugget Market locations across California. For West Coast shoppers, this means access to coffee built on more than a decade of direct producer relationships, all 100% sustainably sourced, with every coffee roasted to highlight what our partnerships make possible with every cup.
"We're excited to continue building our presence across California with retailers like Lazy Acres, New Leaf, and Nugget Markets. Each one is known for a strong connection to their community and a commitment to carrying products that actually mean something to shoppers. Bringing Partners to these shelves means more people can experience what genuinely great specialty coffee tastes like at home. That's always been at the heart of what we do: making craft-roasted coffee approachable, wherever people shop."
-Raina R. | Business Development Director
Mollie Stone's & Gelson's Markets
Partners Coffee is available at select Mollie Stone’s Markets locations in Northern California and Gelson’s Markets locations in Southern California. This launch reflects our continued investment in expanding our national retail presence while maintaining our focus on quality sourcing and roasting. As we grow beyond our Northeast roots, we remain committed to bringing thoughtfully roasted coffee to more customers across the country through trusted grocery partners, cafes, and hospitality accounts.
D'Agostino & Gristedes
D'Agostino and Gristedes are stocking Partners Coffee favorites at select locations across New York! Click the link below to browse our store locator to find a location near you!
Hulken
It was a dream come true when Hulken reached out to our team to help celebrate the launch of their Chocolate Brown colorway. An exclusive giveaway featuring a free bag from the brand that's taken over the streets of New York was an opportunity that we knew our coffee-loving partners would love to participate in. We received endless comments, shares, and likes throughout this collaboration with Hulken and can't wait to share the exciting partnerships we have planned next.
While this giveaway is now closed, you can still click the link below to see the Chocolate Brown Hulken and just how much Partners Coffee you can fit inside!
Have a suggestion for who we should collab with next?
Send us an email to help@partnerscoffee.com!



Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.